What to Put in Your Resource Box

The resource box is how you go about promoting your website through article marketing. Most article directories allow you to tell a little bit about yourself in the resource box. What information should you include?

Like a headline, a resource box is your split second chance to solicit a new visitor to your website. You have only one chance to get a potential customer’s attention. Somehow you need to get them to click to your site or to an affiliate program you are recommending. The ability to solicit customers is basically the only compensation you will receive for your article in free article directories. A good resource box is how you are compensated for the time it took to write the article.

Your resource box should include the following:

• Your name. The more productive you are at article production, the more readers will begin to remember your name and think of you as an expert.

• The full website address of your website or affiliate product. Be sure to include http:// Also, the subject of the site you are recommending should be related to the subject you are writing about. Many article directories allow up to three links in the resource box. Don’t be afraid to use all three. But, if you own twelve unrelated websites, there is no point including links to sites that have nothing to do with your article.

• One to three sentences about you: your experience, why you are qualified to give this information, and especially your USP (unique selling proposition). What makes you, your site, or the product you are promoting unique? This shouldn’t be a list of all your accomplishments, but the one that is most applicable to what you’re trying to promote.

• A good technique for a resource box is to offer a free item, leading the interested person to a squeeze page, where you can encourage them to join your list or subscribe to your newsletter.

One approach that works is stimulating curiosity. Write a partial article, and direct the reader to your website for part two.

It will take practice to come up with the perfect resource box. Create multiple resource boxes, and test and analyze which ones are bringing in the clicks.

Don’t hesitate to change your resource box when you are just getting started, until you find out what works. When you come up with the right one, you will know it.