- Since the path to a steady online income is a list, probably the most important page you will ever create is the squeeze page. The squeeze page is a simple page that has only one purpose: to convince a prospect to sign onto your list.
The bulk of your traffic should be directed to this page. This is the page you should use in resource boxes, blog posts and forum signatures.
The only choice you want the visitor to make is to give you their name and email address, so there is very little content on a squeeze page. There are no ads to distract the visitor or tempt him to click away.
The opt-in box should be near the top of the page. Besides that, a squeeze page consists only of the following items: - An attention grabbing headline which announces your primary benefit. If your squeeze page has a low conversion rate, experiment with tweaking the headline.
- A list of five or more benefits that you are offering. The prospect wants to know what is in it for him. Emphasize what’s unique about your newsletter or ecourse.
- An offer people can’t refuse. Some examples include an ecourse in several parts or one or more free ebooks. It helps to attach a dollar value to what you’re offering, such as “four ebooks worth $44.”
The goal of a squeeze page is to convert the maximum amount of subscribers out of your visitors. If you are not attaining a good conversion rate, tweak the headline or the benefits and pay attention to how it affects your conversion rate.
Other things you can experiment with are adding audio, video and testimonials.
Spend some time studying the squeeze pages of very successful marketers. A good way to find squeeze pages that convert well is by looking at the squeeze pages of the top-selling items at clickbank.
If you don’t know how to build a squeeze page, templates are available. Or you can hire someone to build one for you at elance.com. For a turn-key opportunity which will walk you through the steps you need to take to get started, read my review of Affiliate Cash Secrets here
The important thing is to build a squeeze page and drive traffic to it so you can begin building your list. Once you have a squeeze page to work with, you can experiment on making small changes to see what works.
Tuesday, April 8, 2008
The Most Important Page You'll Ever Create
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